TIA CREATIVE STUDIO LTD
LONDON-BASED
INDEPENDENT
CONSULTANCY
WITH EXPERTISE IN
AFRICAN MARKETS
TIA - This is Africa
We help global brands and agencies show up authentically and meaningfully in African markets through insights, creative and cultural intelligence.
We collaborate with agencies and global marketing teams to support them with local knowledge, strategic guidance and on-the-ground expertise they need to succeed across the continent.
Africa's time isn't coming. It's already here.
And the numbers prove it.
$3 trillion
Africa's projected spending power by 2030 - McKinsey
12
of the world's 20 fastest-growing economies are in Africa
60%
of Africa's population is under the age of 25, making it the youngest continent on earth.
2.5 billion
Africa's population by 2050.
1.2 billion
Total mobile subscriptions in 2030.
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Our Capabilities
Insights & strategy
Cultural Intelligence
Go-to-market Strategy
Local market insights
Consumer insights
Training & Workshops
Product Testing & Market Research
Creative development
Concept development
Campaign localisation
Integrated campaign development
Copywriting & Storytelling
Market-ready Toolkits
Branding & Design
Content Production
Short & long form content
TV/Film production
Radio recording
Music production
Photography
AI generated content
We are global but we are rooted in Africa. Our pan-African experience ensures our work always feels authentic and connects meaningfully with consumers and culture.
FOR AFRICA, BY AFRICA.
We collaborate with talent with African experience based in the UK and Europe. We are also connected to a community of experts located in key regions across Africa.
ACCESS TO LOCAL TALENT
We don’t operate like a traditional agency. We flex to your needs and seamlessly integrate into your team to get things done. We simplify the process and keep things moving.
CO-CREATION & COLLABORATION